Secret Sushi http://www.voverdi.com More leads are good. More customers are better. Fri, 13 Nov 2020 19:03:21 +0000 en-US hourly 1 http://www.voverdi.com/wp-content/uploads/2019/02/site_icon-130x150.png Secret Sushi http://www.voverdi.com 32 32 The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23 http://www.voverdi.com/the-truth-about-when-someone-googles-your-brand-name-featuring-jason-barnard-ep-23/ http://www.voverdi.com/the-truth-about-when-someone-googles-your-brand-name-featuring-jason-barnard-ep-23/#respond Fri, 13 Nov 2020 19:02:56 +0000 http://www.voverdi.com/?p=5881 The post The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23 appeared first on Secret Sushi.

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The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23

Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from tracking over 75,000 branded search engine results pages.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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How Wellness Technology Reveals Where Customers Heads Really Are | Featuring Jeremiah Owyang | Ep. #22 http://www.voverdi.com/how-wellness-technology-reveals-where-customers-heads-really-are-featuring-jeremiah-owyang-ep-22/ http://www.voverdi.com/how-wellness-technology-reveals-where-customers-heads-really-are-featuring-jeremiah-owyang-ep-22/#respond Fri, 30 Oct 2020 17:19:21 +0000 http://www.voverdi.com/?p=5872 The post How Wellness Technology Reveals Where Customers Heads Really Are | Featuring Jeremiah Owyang | Ep. #22 appeared first on Secret Sushi.

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How Wellness Technology Reveals Where Customers Heads Really Are | Featuring Jeremiah Owyang | Ep. #22

Jeremiah Owyang?is the co-founder of?Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and what opportunity the data uncovers for marketers outside of the health and wellness space.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21 http://www.voverdi.com/how-to-be-a-creative-and-sexy-marketer-featuring-courtney-smith-kramer-ep-21/ http://www.voverdi.com/how-to-be-a-creative-and-sexy-marketer-featuring-courtney-smith-kramer-ep-21/#respond Fri, 23 Oct 2020 19:37:28 +0000 http://www.voverdi.com/?p=5863 The post How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21 appeared first on Secret Sushi.

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How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21

Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders.

We talk about her new book “Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life.” We discuss why ego is the creativity killer and how to create the best conditions to solve deeper problems.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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Virtual Events: Redefining Your Event Marketing Strategy | Featuring Brian Fanzo | Ep. #20 http://www.voverdi.com/virtual-events-redefining-your-event-marketing-strategy-featuring-brian-fanzo-ep-20/ http://www.voverdi.com/virtual-events-redefining-your-event-marketing-strategy-featuring-brian-fanzo-ep-20/#respond Fri, 09 Oct 2020 15:07:44 +0000 http://www.voverdi.com/?p=5844 The post Virtual Events: Redefining Your Event Marketing Strategy | Featuring Brian Fanzo | Ep. #20 appeared first on Secret Sushi.

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Virtual Events: Redefining Your Event Marketing Strategy | Featuring Brian Fanzo | Ep. #20

Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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Do Your Best Work by Crushing Your Inner Imposter | Featuring Amber Naslund | Ep. #19 http://www.voverdi.com/do-your-best-work-by-crushing-your-inner-imposter-featuring-amber-naslund-ep-19/ http://www.voverdi.com/do-your-best-work-by-crushing-your-inner-imposter-featuring-amber-naslund-ep-19/#respond Wed, 30 Sep 2020 13:08:22 +0000 http://www.voverdi.com/?p=5836 The post Do Your Best Work by Crushing Your Inner Imposter | Featuring Amber Naslund | Ep. #19 appeared first on Secret Sushi.

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Do Your Best Work by Crushing Your Inner Imposter | Featuring Amber Naslund | Ep. #19

Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior Content Consultant at LinkedIn, if you feel like this, you may be experiencing an affliction referred to as ‘Imposter Syndrome’. Many high-profile leaders, executives, and even celebrities have publicly declared their own struggles with imposter syndrome.

Amber shares a few of the ways she tackles her imposter syndrome over the years as an author, speaker, and respected marketing industry leader.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18 http://www.voverdi.com/your-cheat-code-for-market-research-and-audience-intelligence-featuring-rand-fishkin-ep-18/ http://www.voverdi.com/your-cheat-code-for-market-research-and-audience-intelligence-featuring-rand-fishkin-ep-18/#respond Fri, 25 Sep 2020 19:40:14 +0000 http://www.voverdi.com/?p=5830 The post Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18 appeared first on Secret Sushi.

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Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18

Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He’s the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world?where he also hosted his very popular whiteboard Friday talks.?He’s also the author of?Lost and Founder: A Painfully Honest Field Guide to the Startup World.

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Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

The post Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18 appeared first on Secret Sushi.

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How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17 http://www.voverdi.com/how-marketing-content-will-need-to-evolve-featuring-val-swisher-ep-17/ http://www.voverdi.com/how-marketing-content-will-need-to-evolve-featuring-val-swisher-ep-17/#respond Sat, 22 Aug 2020 11:00:01 +0000 http://www.voverdi.com/?p=5295 The post How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17 appeared first on Secret Sushi.

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How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17

Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this episode.

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Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16 http://www.voverdi.com/can-you-hear-me-now-podcasting-smart-audio-and-digital-audio-consumption-featuring-tom-webster-ep-16/ http://www.voverdi.com/can-you-hear-me-now-podcasting-smart-audio-and-digital-audio-consumption-featuring-tom-webster-ep-16/#respond Sat, 15 Aug 2020 14:25:44 +0000 http://www.voverdi.com/?p=5306 The post Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16 appeared first on Secret Sushi.

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Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16

My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He’s one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21 years.

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Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15 http://www.voverdi.com/hold-em-or-fold-em-using-ai-to-evaluate-your-marketing-effectiveness-featuring-chris-penn-ep-15/ http://www.voverdi.com/hold-em-or-fold-em-using-ai-to-evaluate-your-marketing-effectiveness-featuring-chris-penn-ep-15/#respond Sat, 08 Aug 2020 16:12:50 +0000 http://www.voverdi.com/?p=5312 The post Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15 appeared first on Secret Sushi.

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Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15

Chris Penn, co-founder of?Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

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Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

The post Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15 appeared first on Secret Sushi.

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True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14 http://www.voverdi.com/true-digital-transformation-starts-here-featuring-scott-abel-ep-14/ http://www.voverdi.com/true-digital-transformation-starts-here-featuring-scott-abel-ep-14/#respond Sat, 01 Aug 2020 16:20:42 +0000 http://www.voverdi.com/?p=5319 The post True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14 appeared first on Secret Sushi.

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True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14

Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains how businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn’t realize.

Scott Abel is known as the Content Wrangler. His blog,?thecontentwrangler.com?is a popular destination for communication pros seeking information about content management strategy. He is a?content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.

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